Tatiana Mac is an interdisciplinary art director who advocates for inclusive and accessible design.

Two hands forming a circle with a triangle in between.

Teaching

Hacking Styleguides for Accessibility

I wrote the curriculum for, taught, and produced a 42-minute class on Skillshare focused around making the web more accessible.

Take My Class
Trio of disabled folks, situational, temporary, and permanent illustrated in a flat style in primary colors.

Civic Design

Self-Defined

A dictionary for the people. Born out of tiredness of folks quoting the directionary definition of racism to me and other PoC, I decided to create a resource for the modern world, incorporating the diversity and nuance of people through their own words.

Read the dictionary
Hand holding tin mirror with reflection of necklace
Aerial view of woman napping with hat over face.
Flatlay of woven bag with lipstick, tarot card, etc, spilling out.
Two hands holding bags from opposite sides.

Photo Art Direction

Teocali Brand

Concepted, photographed and art directed seasonal, on-location photoshoots for an accessory- and lifestyle-brand.

Website with gradient background with spectrum selector

Interactive

Cisco Unified Comms

Website to help articulate the breadth of Cisco products. Designed a conceptual journey to show how products ushered retailers through sales cycle.

Case Study In Development

iPhone screen with Salon Doux website

Interactive

Salon Doux

Design and development of website for Seattle-based salon.

Case Study In Development

Visit the site

Video

Verizon DDoS Attacks

Working under minimalistic and strict brand guidelines, we conceived a new visual approach to animation for Verizon for a highly conceptual story.

Watch the Video
Black background with triangle in top signifying passing of time. Text says downtime.

Interactive

Taco Bell Scrolling Email

Invented z-index technique for email to create first experimental scrolling email.

Case Study In Development

View live email
8-bit illustration of the classic orange Taco Bell entrance with bell logo.
Person wearing black crop top with illustrated snake, making interlaced L's

Art & Apparel

Love Lust

A typographic series that explores the fluid nature of physical and metaphysical desire.

Shop My Store
Geometric butterfly in peach, pink, black

Branding

Microsoft Azure Developer Tour

Branded collateral for a seven-city dev advocate tour. Each city had its own butterfly, cityscape and pattern.

Case Study In Development

Selected Writings

Bah-hum-blog.

Medium

True vulnerability is a powerful tool for developing trust. It represents strength and security in who you are and what you bring to your work.

You lead like a girl: Defying the patriarchy with feminist leadership

Active pursuit of the opposite begs you to question the relevance of the information given to you — it forces you to not assume that the criteria provided to you is the defining factor.

What George Costanza can teach us about design

Perpetual motion is good, but not if it's directionless. Methodical decision-making is also good, but not if it means stagnation. We are told to dream big, but rarely are we told to do small.

Progress over perfection: Something now over everything never

Abstract helmet with wings

Wearing the right hat for the right occasion.

Tatiana believes that design has a place in every business conversation, and that every team member has a place within design. She's led teams at the conceptual and mentorship levels, which she balances with hands-on content creation. Sometimes she's interactive designer, writer, photographer, developer, or illustrator.

Skills

Master of none. Student of all.

  • Art Direction
  • On-set direction and styling
  • Photography
  • Video concepting and artboards
  • Content strategy and copywriting
  • Product and interfaces
  • Campaign concepting & pitching
  • Design
  • Brand design
  • Design systems
  • User experience and interfaces
  • Team Development
  • Staffing: Permanent and contractor
  • Workflow processes
  • Day-to-day management
  • Career development

Currently

Charmed or challenged. 👩‍💻

  • Gig
  • Independent and remote
  • Open to discussing contract or permanent opportunities
  • Projects
  • Self-Defined: A dictionary
  • Inktober 2018
  • Selected Clients
  • Berkshire Hathaway Home Services
  • Canon
  • CenturyLink
  • Cisco
  • Microsoft
  • Stumptown Coffee
  • Taco Bell
  • Verizon
  • Whole Foods

Engagements & Exhibitions

Peacocking or thought-leadership.

  • Speaking Engagements
  • Building Socially-Inclusive Design Systems
    St Louis Design Week Keynote / October 2018
  • Addressing Bias for Inclusive Design
    Epicurrence Co-panelist / August 2018
  • Catfish: Why your audience is deceiving you
    PDX Web Meetup Co-presenter / July 2015
  • PDX Women in Tech
    TechfluencePDX Panelist / May 2016
  • Versus: A clash of contrarian creative ideas
    Moderator / November 2015
  • Art Exhibitions
  • Generate Art Show
    Portland, Ore. / May + June 2018
  • Tupai Art Show
    Portland, Ore. / 2012