Spectrum

Spectrum was a rum-based cocktail event hosted by bar consultant Tom Lindstedt (and my guy Friday). Each drink, once concocted, became a different color of the spectrum.

Components of Spectrum menu design, disassembled

A disassembled menu (top part, bottom part, back view)

The menu design was inspired by the playful interaction of traditional color wheels. Icons show you how the drink is presented (up or on the rocks). The back included an abstracted map of the Caribbean islands, from which the rums are sourced.

Animation of the Spectrum menu design in action